“The First One Hundred” is a 360 digital launch campaign for sustainable footwear brand Filmore. Tristan Hageman collaborated with Rowan Siriram and Luc Nagel to create the visual aspect of the launch.

The first 100 pairs of shoes will be sold in a unique way. Rowan has built an installation to showcase these 100 pairs of shoes. When visiting the website, the visitor will experience an interactive video displaying the installation. The visitor can navigate through the installation and then purchase one of these 100 pairs of shoes. As a bonus, the buyer will receive a unique piece of video content and a 0.01% ownership share in the company.

The installation symbolizes “contributing to the building of Filmore”. The ownership share that the buyer receives will be visually represented in the form of a 3D rock animated by Luc Nagel. 

CREDITS

DIRECTOR
Tristan Hageman

DOP
Tobias van Daal

AC
Jesse Koelstra

Producer
Julia Verkaik & Naomy Laan

GAFFER
Jan de Lichtman

BEST BOY
Mees Blaak

GRIP
Pim Brandsen

INSTALLATION AND SET
Rowan Siriram

3D ANIMATOR
Luc Nagel

VFX
Sem Leuven

SOUND DESIGN
Max Abysmal

GRADING
Michel Blom

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